Putting the user at the heart of decision making: A reflection on applying the double diamond to enhance understanding of the customer for Mobility as a Service

Keywords:

Customer personas, Human centred design, MaaS, Mobility as a Service

Authors:

Chris Chinnock, Kate Mackay, Hamish Speakman and Paul Scott

ATRF2022_Resubmission_111.pdf

Major Subject:

Maas and shared mobility

Year:

2022